WHAT IS TRUE DIGITAL MARKETING?
Understanding The Capabilities Of Programmatic Digital Advertising.
When we sit down with a prospective client our initial question is "Can you tell us what you understand about digital marketing?" Almost always the answer is that digital marketing is placing ads on social media and doing something called SEO? (Search Engine Optimization). While these are elements of digital marketing, the capabilities that exist in programmatic marketing far exceed these two strategies.
Mind blown! That's what happens AFTER we walk clients through the vast possibilities and advances in digital marketing. Never before has it been easier to get a particular message in front of a preferred audience. From contextual targeting (Where messages are served to those who have searched a particular term or subject matter), to hyper-local targeting (Placing a message or brand in a neighborhood, community or place of interest), to SEO, SEM, email targeting, IP targeting, etc...
Maybe you wish you could put your brand in front of the tens of thousands attending a sporting event or concert? What if we told you it's possible? And AFFORDABLE! You can also continue to serve your message to visitors who came and left without committing to your product or service with re-targeting.
Mind blown again when we discuss cost! Digital marketing doesn't have to break the bank. Another plus, it's measurable with granular reporting and data. Don't hope your marketing strategy is working. KNOW!
Want to know more? Reach out to us here!