2017
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Social Media & Digital

Social Media & Digital

Do you have a blog or vlog yet? For practices wanting to embrace modern marketing blogging is no longer optional, it’s necessary. Consumers are leaning towards more quality content, and less in favor of marketing that sells and tells. Because blogs are usually written from...

  You’ve had the same website for 10 years! Your practice seems to be doing just fine. Still, when you look at it, deep down you know it’s dated and time for something new. So then begins the journey to find a web developer or firm to...

You may have read the exciting news that our sister company, U Aspire Digital, recently launched. As we’ve been meeting with more and more medical practices, specifically to assist with their digital marketing, we’ve discovered there’s some confusion as to what “Digital Marketing” really means....

We’ve Gone Digital! And we wanted you to be the first to know… As technology and consumer behavior progress, so too do our offerings at U Aspire. For many years we’ve been consulting medical practices across the country helping them with their branding and media placement. In...

2017 is just around the corner. Think about it, it's only a couple of months away. Before the holidays get in full swing, give your social strategy some love! Having a plan and executing it will help your medical practice grow to new heights. First The...

Knowing what patients’ want to see and learn is necessary in order to be effective on social media. Understand physicians and patients often think and process differently. What may be cool and interesting to a doctor in the operating room may be disgusting and deterring for potential...

Are you showcasing your medical offerings in an authentic way?  Take millennials for example, did you know that 84% say that user generated content has some influence over their purchase (hubspot), and 43 % rank authenticity over content? What these stats should tell you is...

If New York’s fashion week is truly about upcoming trends, one in particular needs to be noted. No, it’s not the latest in scrub wear, (That would be interesting), rather who labels and fashion houses are choosing to be front and center at their shows....

Medical practices can sometimes be slow to adapt to changes in consumer behavior. Especially when it comes to the growing demand for LESS information, and MORE actual proof. That proof comes by way of images. Here are some ways you can adjust your strategy to...

Not everyone appreciates being the center of attention. Sure the baby is cute, and that new mom to be is glowing. O-M-G!  We have to post that before and after… Not so fast! In the moment, some patients are willing for a camera to be pointed...

Digital Advertising has grown like crazy over the past year and doesn't show signs of stopping. Knowing your stuff when it comes to digital marketing is vital to future success. Here are some of the top digital terms you need to know. AD WORDS   Text, ads,...

  If only every patient who visited your website decided to set an appointment immediately!  Wouldn’t life be great?  It would be fantastic if it were that easy. But you aren’t the only practice in town and you probably won’t be the only website a potential...

The response rate for email marketing continues to decline year over year. Not surprising since for a half decade or more, nearly every business and corporation has utilized email marketing to promote “Deals” and “New offers”.  Consumers are more compelled to hit the delete button...

Social media is the quickest, most direct connection you have to your patients when they're not in your office. It's also not limited to just Twitter or Facebook and should always be used as a combination of your website, a blog, your email newsletter list,...

Your website is the first impression potential patients have of your practice. With the average amount of time spent on a website being :15 (Give or take) you have to win the audience over quickly.  How? Follow these simple steps to build website that gets...

Social media is always evolving. Your practice needs to be on the cutting edge of each platform.  Toss boring posts out the window by using these tips to help improve your presence and patient engagement. PHOTOS! – Photos, Photos, Photos, Photos #PHOTOS! The fact of the...

If you’ve ever watched a video on YouTube then you’ve most likely encountered a pre-roll ad. Pre-roll ads are commercials, generally 10, 15 or 30 seconds in length, that play or “roll” just before your requested online video content is viewable. Here’s an example: You’re surfing online, and you come...

Pinterest is a platform on which brands and people share images of products or graphics that lead consumers to either a website, blog post, article, or a product listing at an online store. The ultimate goal of anything on social media is to generate leads whether it's people through your door,...

  Does your practice send new patients a welcome email? If not, you should. Welcome emails have a stronger open rate than basic newsletter communication. Seize on the opportunity to make a positive impression after a patient’s first visit. Welcome emails show value and appreciation. It...

Medical practices lag behind when it comes to innovative, digital marketing. Understanding digital marketing is critical in order to provide knowledgeable oversight of online campaigns. Here’s some basic verbage you should know today! Check out these four terms and immediately refresh your digital marketing knowledge: AD WORDS...