2017
Medium Test Banner

Traditional Media

Traditional Media

  Every day it seems there’s a new platform to market your practice. Then of course, there’s the traditional platforms that have been around for ages, such as television, print, billboard and radio. If you’re going the traditional route with your marketing, know how to make...

How many calls a day does your office receive from media, marketing, and advertising representatives? If you’re like most medical practices, you blow them off without a second thought. It’s understandable your schedule is quite full as a practitioner. Meeting with advertising representatives falls low...

Before you make the decision to cut all print marketing, you should know there are viable print publications worth consideration. And some, may be in your own backyard, literally! Neighborhoods and communities are producing their own magazine as a way to build community, grow friendships,...

Work smart rather than hard. That’s what my mom used to say. It’s good advice. While I do work incredibly hard, I also work smart. Time is valuable and wasted opportunities can never be recovered. It's also why I believe in the power of visual...

Keeping it real here, how many people like getting direct mail? It’s often referred to as “Junk” mail after all.  Yet everyday mailboxes are full of first time patient offers for dental practices, liposuction, chiropractic services, and more. Many medical practices debate whether or not direct...

Admittedly I’m the world’s biggest Bravo fan!  So are most of my friends. We can tell you anything you’d like to know about The Real Housewives, Million Dollar Listing LA, New York, and whatever else is current on Bravo.  My husband, he’s straight up ESPN,...

You never know until you ask! Always pursue (Bonus) opportunities when buying any type of advertising.  In the event you’re buying commercials or spot advertisement on cable or dish, (Bonus) can come in the form of network taggables. What is a network taggable? Taggables are...

You’ve placed your advertising buy and now you wait. A month later you’re curious about the return. Is it paying off? The representative who sold you the advertising was exceptionally attentive when you placed your buy. Now that the schedule is active are they keeping you informed?  If not,...

Considering taking your practice on-the-air? Welcome to Radio 101, the basics. Radio is market wide. In smaller cities and townships this serves medical practices well.Traffic becomes less of a factor, as is distance to and from the office.  In larger metropolitan areas, reaching the entire market...

The growth of the digital universe has left many questioning if traditional advertising still serves a purpose. Are television, radio, newsprint, magazines, billboards and direct mail still effective ways to market a practice? Every medium has a place, but not every medium is for every...

Getting Your Print Ad Noticed Print advertising has certainly seen better days.  However, I do recognize based on where you live, and what you offer there are times when print can work. I don’t read the newspaper. I haven’t read an actual newspaper in years. So do...