2017
Medium Test Banner

Trends & Opinions

Trends & Opinions

Oh the growth opportunities missed. That’s because you never knew they existed! Many medical practices are behind when it comes to marketing. Could this lag be due to a lack of information and opportunity never making its way to providers and practice owners? In the...

Do you have a blog or vlog yet? For practices wanting to embrace modern marketing blogging is no longer optional, it’s necessary. Consumers are leaning towards more quality content, and less in favor of marketing that sells and tells. Because blogs are usually written from...

Most doctors know reputation matters! That’s why you ask your happy patients to hit up their favorite online platforms to throw a stellar review your way.  The hope is by being proactive and gaining positive reviews, you’ll drown out the negative ones. Of course, you’re also...

  I’ll admit openly I hate being sold. Hate it. When I'm ready to purchase and the sales person misses my direct and indirect cues, I don’t feel heard, and they've lost me. Today’s consumers have already researched their intended purchase, so the old-school methods of...

We want everything right now, on demand, instant gratification. This includes the expectation of an immediate return from marketing. Bubble burst! Even in a modern world, where thanks to programmatic display and digital marketing the ability to interact with your practice is simply one click...

  You’ve had the same website for 10 years! Your practice seems to be doing just fine. Still, when you look at it, deep down you know it’s dated and time for something new. So then begins the journey to find a web developer or firm to...

At U Aspire, our goal is to be a modern resource of content and ideas to help medical practices grow and better market themselves. After years of consulting we recognized the need for doctors to have some information and inspiration when it comes to marketing.  Thus...

How would a little extra press do ya this holiday season? It’s the season of merriment and quick fixes. Parties, events, holiday portraits, and more mean your patients want to look their best. Without a lot of time for bruising and swelling, practices are tasked...

This time of year brings out the best in most of us. From thankful hearts to giving spirits, sharing love and hope is so very important.  Your practice wouldn’t exist without the support of your patients and the community.  What a great time to give...

Physicians often wonder what takes someone from "Considering" Cosmetic Surgery, to booking the consult, then booking the procedure. We're honored to have Jamie Newell share her personal story with us on U Aspire. Read Below: Plastic surgery was never going to be an option for me. ...

Cue the pumpkin spice latte, it’s that time of year again! The kids are back in school, and fall fever is back. Every season brings a unique set of marketing possibilities. No matter your expertise or field of medicine, opportunities abound for those who take...

  Prior to seeing a practitioner, patients have already made some assumptions about the quality of care they’ll receive.  There’s never a second chance to make a first impression. The first person a patient meets when walking through the door, sets a tone for your practice....

Let’s chat high-end patients and the luxury market. First of all, this discussion is specifically for practices thriving on elective, cosmetic, and cash pay procedures. In markets such as Los Angeles, New York, Dallas, Orange County, San Diego, Chicago, and Atlanta, the number of patients...

How much influence do children have when it comes to deciding on who parents choose for their medical care?  Certainly our little people are not well versed in the art of researching or reading reviews to find the best orthodontist, dentist, or pediatrician, but their...

When new patients visit your practice, do they leave empty handed or do you have swag? While often the most neglected item in a marketing budget (Swag), giving patients goodies can be exceptionally impactful. Swag refers to contents, or items, given away as a bonus or...

We sat down with one of Washington, DC’s leading project developers, April Case Underwood, (Director of Project Development for Case Design), to discuss all things design. Marketing is anything that makes an impression. This includes your office interior. Having an updated office is important when...

A shockingly small percentage of medical practices have someone completely dedicated to marketing. Typically marketing becomes the additional responsibility of someone in the office who’s also balancing other roles. We all know hiring a marketing person is an added expense with an uncertain return.  Or...

Marketing goes beyond advertising, social media, or a logo. Everything about your brand is part of your marketing.  That includes your staff. Making the right decision when hiring is key.  We asked Shelby Liddle, the Mid Atlantic / Central Region Recruiter for Tiffany & Co. to lend...

Millennials. It seems like the most talked about generation in generations. With good reason. Millennials have set new standards when it comes to everything, especially marketing and buying influence. Not easily wooed by flashy television campaigns and shiny billboards, Millennials are looking for authentic information....

Have you put marketing on the back burner for lack of knowing where to begin? If your marketing has been non-existent, or completely unorganized, fret no more we’re here to help. There are actionable things you can do right away to give your practice a...

On a beautiful Saturday in early fall 2012 a medical practice I was working with had an in-office event. That event, offering specials on non-surgical procedures such as fillers, injectables, and other cosmetic offerings over brunch, raked in nearly $40,000. Not bad for a Saturday...

Did you know on average journalist spend less than a minute reading a press release? Why then is a press release the assumed golden ticket for media coverage? It used to be, but in today’s advanced world of communication a press release will do little,...

By simply adding a blog to your current website you could increase your traffic, popularity and revenue. Doesn’t all of that sound really great?  Right now, blogs are hot and consumers are in the habit of reading them. Blogs primarily reach females, and are a...

A patient leaves a bad review on a public site. Should you respond?  The answer is a resounding Y-E-S! All feedback both positive and negative deserves your attention. Here are our common sense reasonings and free love thoughts about public displays of affection.  AKA, responding...