Facts. Most healthcare providers don’t have the time to sit down and crank out a blog post. Also facts, content rules and not having it makes you rule less. What that means in super smart terms is that you’re hurting yourself, the visibility of your practice and your overall credibility by not investing in content aka blog posts for your site.
When current and perspective patients visit your site, they’re checking you out to see if you meet their needs and standards. They’ll likely visit you and a few of your closest friends, AKA other practices in town before choosing a provider. Did you win them over?
What plays into winning them over in the online game? A site that’s visually captivating, easy to navigate and provides information. Your blog is vital to the “Information” component.
Your blog provides the opportunity to demonstrate expertise and elaborate on specific procedures and offerings. Your blog posts should be a part of your story as a provider and a practice and should be considered a working part of your operational and marketing strategy.
How often should you post? I encourage posting once a week. While I recognize that most providers barely eek out one post every three months, once a week is the recommendation. At the very least, once a month. Not only is consistency and content important for engagement but for search engine optimization slash SEO. Search engines love fresh and relevant content which gives you an additional leg up.
Not sure where to start or don’t have time? Seek the help of a content professional. At U Aspire we offer content services to give providers consistent and amazing content. Slightly biased. But for real, we know blogs, how and what to say, and we love it. Whether you choose to work with us, do it yourself or hire another professional, be intentional about posting to your blog.