- Video Is a Must
- TV Shows Aren’t Watched in Real Time
- Digital Rules
- Your Brand Should Give All the Feels
Video is highly engaging. Having video content used to mean thousands of dollars and huge productions. You can and should hire someone to produce professional video content, but if it’s not in the budget, all’s not lost. Creating video is as simple as turning on a live social feed and telling a story. You have the opportunity to connect with a large audience without spending a dime by utilizing the capabilities on your social platforms.
Now, about television viewing habits. There are consumers who watch television programming in “Real Time” however a lot don’t! On-demand viewing and streaming is where it’s at folks so adjust the budget accordingly. Check out these numbers in Ad Week showing the steady rise in streaming and DVR viewership.
About digital ruling! We are a bit biased but yes, it’s true. Marketing is all about placement and content. Show up, tell a story and get in front of the right audience as often as possible. Digital allows you to do just that by placing your brand on on apps and popular sites such as local and national news, retail and sports. Digital is also measurable and budget friendly. Confused about what digital means? Learn more here.
And finally your brand should be giving all the feels. Whatever you specialize in, whatever makes you a rock star in your field, THAT is what consumers should immediately know when they see your name. A brand is not your logo. A brand is the emotion felt when encountering your name or logo.