10 May 10 Tips For Improving Your Social Media
Posted at 19:31h in Social Media & Digital
Social media is always evolving. Your practice needs to be on the cutting edge of each platform. Toss boring posts out the window by using these tips to help improve your presence and patient engagement.
- PHOTOS! – Photos, Photos, Photos, Photos #PHOTOS! The fact of the matter is visual content massively outperforms textual content. The statistics continue to grow with some reports saying photo and video receive double the engagement of textual posts. Other stats say it’s up to 5 x’s greater. Whatever the number, using photo and video in your posts is a good thing. It’s true, seeing is believing when it comes to marketing.
- SHARE SOMETHING FUNNY – Laughter is good for the soul, and even better, people are more likely to share humor with others.
- ENGAGE OTHER BUSINESSES – Be mindful of other successful establishments, non-related to the medical field, in your area with large followings with which to engage and cross promote on social media. What does engagement look like? Let’s say you have a new, wildly popular, hip bakery down the street where you like to go every day for pastries. GREAT. Tweet a photo of the delicious goodies in the case and include their user name. For example, @bakery always our favorite for an afternoon treat. It’s likely your tweet will be marked as a “favorite” by the business then RETWEETED to their followers.
- SHOW YOUR STAFF HAVING FUN – It’s no secret social media platforms are used to project image and status. Patients want to know your office is a positive, successful, environment, and a place your employees want to be. Don’t be afraid to show personality in your posts. Celebrate with your staff and share inner office joys and quirks with the masses. Happiness and success are contagious and desirable.
- MIX IT UP – Beware of only creating posts related to procedures you are promoting. No one likes to be sold. Use social media to engage in community discussions and events.
- ALWAYS RESPOND WHEN MENTIONED – Respect all feedback whether positive or negative. Acknowledge when you are addressed. Ignoring leaves a bad impression. Be mindful of your brand and reputation with every response given.
- ENGAGE IN POP CULTURE – There’s a reason pop culture sites are wildly popular. Consumers love to read celebrity gossip and happenings. Stay away from anything controversial, but don’t’ be afraid to dive into the “Hip And Now”. It’s another way to demonstrate you are in touch with the world around you. Millennials will especially be responsive.
- HAVE A USER NAME THAT MAKES SENSE – Your practice is a brand. Utilizing your practice name as much as possible is beneficial. Should your name be taken, don’t adjust by adding in symbols to replace words. Keep your user name simple and easily recognizable. Try to maintain the same user name across all platforms.
- MAKE SURE YOUR PRACTICE WEBSITE LINKS TO ALL OF YOUR SOCIAL MEDIA OUTLETS AND ICONS ARE ON ALL COLLATERAL MATERIALS – Your website should feature an icon with direct linking to every available social media platform your practice uses for engagement. In additional all of your marketing materials should have social media icons along with your user name to give patients easy access to engage with you and your brand online.
- KEEP TRACK OF WHAT WORKS AND WHAT DOESN’T – Simple rules apply, if it’s working do more, if there was no response, do less or never again. By Laura Bryant, Marketer And Host Of The Modern Medical Marketing Podcast, And Chief Content Officer For U Aspire Marketing
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